Barry Hults broad knowledge of the promotional industry, and his wide array of networking within the industry, led to the creation of Hults Consultants in 1996. He provides all types of strategic consulting and has connected many business partners together to expand their businessess and acquire other promotional companies to offer more products and expand their services to their client base.

Barry founded The School for Promotional Marketing in 1996, as a result of his foresight in recognizing the need for an institution dedicated solely to the educational needs of the Promotional Products Industry. The School has, over the years, developed a reputation for excellence,and now offers Education and Management Consultation to firms across North America.

Barry has been invited as a guest speaker to many of the largest trade shows on the continent.